Iphone took the world by storm by its amazing ios operating system and its multi. Apple iphone marketing plan swot analysis marketing strategy. Jan 14, 2018 the apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. This apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. Apple is one of the global market leaders with its globally popular products such as iphone, ipad, and mac, and services such as the ios and os x operating systems and icloud. Swot analysis strengths, weaknesses, opportunities and threats. This article will talk about the swot analysis of samsung strengths, weakness, opportunities, and threats. In q3 2019, the market share of iphone has sustained at 42% followed by samsung brand smartphones at 25%. Apple computer company was founded in april 1976 by steve jobs, steve wozniak and ronald wayne. Consumer electronics, computer software, and personal computers are the important segments of the corporation. Below are the strengths in the swot analysis of apple iphone. As the old saying goes, a strong foundation always makes a strong building.
Apple swot analysis 5 key strengths in 2020 sm insight. Because of the delay in the iphone x, many of the orders were fulfilled in q1 2018 whereas the majority of iphone sales were fulfilled in q4 2018 for the iphone xs, iphone xs max, and iphone xr. Apple swot analysis with infographics inevitable steps. The newer features are enticing, but the big factor is the customers trust of the brand. This swot analysis of the iphone breaks down the best. Today, one of the most successful products of apple is the iphone. It is known for its innovative products and has created a niche for itself over the years. Apple products have innovative and distinct features for each of its range of products. Jan 25, 2020 in q3 2019, the market share of iphone has sustained at 42% followed by samsung brand smartphones at 25%. As of 2020, apple iphone 6 is one of the leading brands in the mobile handsets sector. The companys revenue saw a dramatic rise after it released imac, ipod and then iphone, and since then it has not looked back. Swot analysis of apple iphone adam november 27, 2012 telecommunication no comments apple inc.
This swot analysis shows its innovativeness and how it manages to be leading in technology. Strategic marketing beverley lionel 10 december 2017 instructor name apple needs to increase its market share for iphone 8 product statement according to wikipedia, apple incorporated formerly known as apple computer is very. The original iphone was a gsm phone and recognized aimed model, such as screen dimension and button position, that have been kept up through all models. Siri is one of the main competitive advantages and therefore a strength of iphone 4s.
From q1 2018 to q3 2019, the market share of samsung has remained at between 21% to 25%. Pestle is an acronym for political, economic, social, technological, legal, and environmental factors or forces that guide planning and decision. Apple swot analysis indepth swot analysis of apple. To evaluate the progress, success, and faults of the company, the swot analysis is used. Mar 16, 2009 the following swot analysis will give ones a clear picture of the business environment iphone 4s is operating in at the present time. Aug 16, 2017 situational analysis swot analysis marketing objectives marketing strategy implementation budget control. Swot analysis of apple iphone apple iphone swot analysis. Apples brand gives the company the ability to sell great products at very high prices.
Oct 24, 2019 today, one of the best results of apple is the iphone. By highlighting the strengths and weaknesses of apple inc. Samsung has a strong brand image and is trusted by millions for its quality products. The launch of iphone xs in september 2018 has created. From the days of mcintosh computers, apple is known to be a brand with promise. Apple iphone marketing plan swot analysis marketing. Iphone addiction from both kids and adults could lead to new device designs to help. In the meantime, concerns about the iphone franchise, the main driver of the companys results these.
Given the companys current leadership in the industry, apple is in a position to enjoy these opportunities. Through this apple swot analysis report, one can learn the exclusive details of apple. Detailed swot analysis of apple computers allassignmenthelp. Is the largest computer hardware, computer software, consumer electronics, digital distribution in retail stores in. Besides the brand equity, the tag of innovation has always been applied to apple. But it has its own problems and threats waiting around the corner.
That gives its products a distinct advantage and most of its products are not just popular but are leading in the market like the i phone. Sep 21, 2019 the companys revenue saw a dramatic rise after it released imac, ipod and then iphone, and since then it has not looked back. In short, apple has covered almost everything that an. Now let us dig deeper into the swot analysis of apple inc. Swot analysis is an acronym for strengths, weaknesses, opportunities, and threatsand is a structured planning method that evaluates those four elements of a project or business venture. Taxation is something that governments put and apple should be study this as country by country case to anticipate profitability, and pricing strategy. Apple swot 2020 swot analysis of apple business strategy hub. Initially it came with the macbook, then the ipod, the iphone, the ipad, the iwatch.
Conducting a swot analysis also know as swot matrix helps to evaluate companys strengths, weaknesses, opportunities and threats. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Jan 23, 2008 i am doing a project for my marketing class. With all the hype surrounding the ipod post its introduction into the electronics market, it should be of no surprise that ipods unmatched demand for such distinct music management tool would lead apple to add. The most significant weakness to apple is the lack of revenue from iphones which the company attributes to the timing of its launch.
The apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. Brand advantage apple is a global brand and among the most valuable brands of the world. Brand equity apple is one of the top most companies of the world for its brand equity. Share your thoughts and experiences in the comments section below. Apple iphone swot analysis top apple iphone competitors, stp. Swot stands for strengths, weaknesses, opportunities, and threats. The iphone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade. Complete chain 1 device, 2 current models 16 or 8gb, the hardware, the os, the app store, the itunes integration, the potential integration in leopard and snow leopard. Based on this swot analysis, it is evident that apple inc. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. Its difficult to predict what will happen to this company in the future, but a swot analysis which measures the strengths, weaknesses, opportunities, and threats to a.
The swot analysis of apple inc showed that the major key strengths of apple inc. The main purpose of this paper is to conduct a market analysis of the apple iphone. Nov 27, 2012 swot analysis of apple iphone adam november 27, 2012 telecommunication no comments apple inc. Oct 28, 2018 this article will talk about the swot analysis of samsung strengths, weakness, opportunities, and threats. Jan 25, 2020 the article talks about the swot analysis of apple iphone. Is the largest computer hardware, computer software, consumer electronics, digital distribution in retail stores in 18 countries and online stores in 120 countries. Samsung is the closest competitor of apples iphone but its market share is comparatively much lower.
Tag of innovation besides the brand equity, the tag of innovation has always been applied to apple. Apple is a very successful producer of computer software and hardware that leads in its competitive industry. Apple swot analysis 2020 swot analysis of apple company. Jan 08, 2020 this apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. Oct 19, 2017 overreliance on iphone sales as a major revenue source slide 7 weaknesses the iphone generated 55. Today, one of the best results of apple is the iphone. Iphone addiction from both kids and adults could lead to new.
Apple pest analysis example swot analysis free template. A look at apples swot is warranted to see the possible strategic shifts that might take place going forward. Download swot canvas and enjoy it on your iphone, ipad, and ipod touch. Strategic marketing beverley lionel 10 december 2017 instructor name apple needs to increase its market share for iphone 8 product statement according to wikipedia, apple incorporated formerly known as apple computer is very reputable in the united states and around the world, is a. From ipod to iphone and ipad, apple has been responsible for tech revolutions. It helps you to build on what you do well, to address what youre lacking, to minimize risks, and to take the greatest.
Iphone took the world by storm by its amazing ios operating system and its multi touch features. Innovative products one of the key strengths of apple over the years has been its innovative product line up. Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. Swot analysis of apple apple swot analysis how and what. In this article we carry out a quick swot analysis for apple plc. Apple has presented hit products after hit products and thats been the major strength of apple. Opportunities and threats are external factors needham et al, 1995. May 02, 2018 this swot analysis of smartphones leaps into why we depend so heavily on our devices, why we shouldnt, and whats happening to those of us who cant put it down. Use brand ipod as base in order to grow iphone market. Apple invests a lot of money to create brand awareness and it creates a very strong demand for iphones. The swot analysis is well discussed below, khan et al.
Swot analysis strengths, weaknesses, opportunities and. So, with the swot analysis of apple, we can analyze the current situation of the apple company and define what obstacles theyre facing today. Swot analysis to be able to identify a clear and concise plan for the expansion of sales for apple s iphone 7, a thorough analysis of the company should be conducted. This report closely examines apples strengths, weaknesses, opportunities, and threats. Apple aapl has been in the headlines a lot lately, and not always for the best reasons. That gives its products a distinct advantage and most of its products are not just popular but are leading in the market like the iphone. Apple swot and pestle analysis apple swot analysis with. Swot and pestle analyses help investors and managers analyze businesses and projects. This swot analysis of the iphone breaks down the best, worst, and questionable aspects of this favored smartphone device. The iphone 3g was a success which was then followed with a sisiter version in may 2009 the iphone 3gs which is said to be the upgraded version of the previous version and would make up all the area that the original failed to.
This swot analysis of smartphones leaps into why we depend so heavily on our. In this swot analysis tutorial, we will conduct apple swot analysis. Lets do the swot analysis of company apple get a proper analytic view of the brands strengths, weaknesses, opportunities, and threats swot swot analysis of company apple. The article talks about the swot analysis of apple iphone. But that apart another factor that helps apple is no doubt the internal business environment. The term swot is an acronym for strengths, weaknesses, opportunities, and threats. Smartphones are split into two types of operating systems. Overreliance on iphone sales as a major revenue source slide 7 weaknesses the iphone generated 55. Importing laws in the world with gatt are in favor of trading. If you want to find out more about the swot of apple, youre in the. Customers buy iphone and also get ipod in the same device good business strategist, apple is using app store in itunes as a tool to drive the iphones market. Strengths describe the factors that which the organization is good at and what separates it from its competitors. Rather than stories touting its product innovation and legendary growth trajectory, much of the recent news focused on the companys iphone encryption battle with the u.
Swot analysis is a simple but useful framework for analyzing your organizations strengths, weaknesses, opportunities, and threats. Iphone swot analysis strengths iphone has a touch screen that is not only original but it looks is quite different from other mobiles present in the market. Best designed phone in the market resulting in novelty factor for the phone 4. Stp, product management and situational awareness mkt 501 mod 1 slp. Varieties ranges of products apple has product variety which gives it the way to earn a profit. After assessing all the factors in swot analysis, it is seen that apple has more opportunities and strengths compared to threats and weaknesses.
The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. Jun 14, 20 a look at apples swot is warranted to see the possible strategic shifts that might take place going forward. It helps you to build on what you do well, to address what youre lacking, to minimize risks, and to take the greatest possible advantage of chances for success. This multinational corporation is known for its unbeatable niche in the industry.